In the old days, there were only a handful of authors able to count on a campaign to bring their works to the attention of potential readers.
They were, of course, the “big names,” whose books were published by the major houses.
My, how times have changed! Digital technologies have made it possible for enterprising writers to reach out to audiences in new, compelling — and cost-effective — ways.
Want a concrete example?
Take that, Norman and Ian!