In the old days, there were only a handful of authors able to count on a campaign to bring their works to the attention of potential readers.

They were, of course, the “big names,” whose books were published by the major houses.

My, how times have changed! Digital technologies have made it possible for enterprising writers to reach out to audiences in new, compelling — and cost-effective — ways.

Want a concrete example?

Here’s a snappy new  promotion for Jess Waid‘s Mike Montego series, directed & produced by German music video director, Loic Rathscheck.

Take that, Norman and Ian!